With the passing of every second, online users conduct 1,890 searches, as reported by comscore qSearch. Of those seemingly countless people using search engines, a significant portion, 42%, select the website with the highest ranking. It is for this very reason that online search engine optimization is so crucial for small businesses that want to get the word out about their products and enable more customers to see them as a viable option.
With this mind, it may be wise to invest in a search engine optimization service that focuses on overall content quality and relevance as the focal point of its online marketing campaigns. In fact, 41% of B2C marketing professionals consider SEO to be the greatest contributor to the creation of leads.
With quality strategies in place, predicated by relevant keywords and backlinks, among other things, you may begin to see results and ROI through SEO. This way, you don’t have to rely on advertisements, or paid search results at the top of the page, which four out of five users of search engines bypass in favor of organic results.
Essentially, it comes down to using the methods that actively engage prospective customers who are interested in the products and services you offer. People who use the web to make purchasing decisions can’t consider your business if they don’t see it on the screen as one of the available options. If you have additional questions, comments, or suggestions about online search engine optimization, share them in the forum below.